ACADEMIC POSITION

Sogang Business School, Sogang University, Seoul, South Korea

Assistant Professor of Marketing (tenure-track) | March 2025 - Present

EDUCATION

Ph.D. in Marketing | Ross School of Business, University of Michigan, Ann Arbor, MI, USA | Dec 2024

M.S. in Marketing (valedictorian) | SNU Business School, Seoul National University, Seoul, South Korea | Feb 2017

B.A. in Economics, B.A. in Psychology (double major; valedictorian, summa cum laude) | Seoul National University, Seoul, South Korea | Feb 2015

RESEARCH INTERESTS

Sustainable Marketing, Symbolic Consumption, Branding, Time Perception

TEACHING INTERESTS

Principles of Marketing/Marketing Management, Consumer Behavior, Marketing Research and Analytics, Sustainable Marketing